It's not so much what we put in our shampoo that makes it kinder on eyes," explains Johnson and Johnson's Brian Walmsley, "it's what we leave out. "Adult Shampoos contain stronger detergents, but in larger quantities. This is because adult hair is thicker, and so dirtier, than a baby's. "Grown-ups also want colourants and conditioners in their shampoos- like silicon. This coats the hair so it feels soft, but is impossible to manufacture in such a way that it doesn't sting your eyes."
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